This certified five-day course covers most subjects required by anyone interacting directly with internal or external customers. The course tackles the most appropriate behavior and communication with customers and the tools and techniques used to analyze the level of service and improve it to ensure customer delight. By the end of the course, participants will be able to:
Define customer service and break it down to its most basic dimensions to understand the new service landscape and its modern requirements
Explain the framework for successful customer service and use it to deliver excellent levels of service consistently
Determine fundamental technical and behavioral aspects of exceptional customer service to deal with different types of customers and become a service superstar
Discuss and practice customer empathy and research techniques for optimizing customer communication and loyalty
Explore virtual customer service tools to enhance customer loyalty and service effectiveness
Content
Customer Service: Highlights and Foundations
Customer service in the 21st century
Customer service definitions
The service dimensions matrix
Building a service mindset
Achieving customer service excellence
The Framework of Successful Service Quality
Components of Service quality
Service quality
Service quality gaps
The ‘RATER’ Model
The customer complaint system
Definition of a ‘customer complaint’
Main reasons why customers complain
Inspired staff
Customer loyalty
Attributes and characteristics of loyal customers
Strategies to keep customers loyal
Becoming a 5 Stars Customer Service Pro
The emotionally intelligent Customer Service Professional
Definition of Emotional Intelligence
How EI improves customer service
Effective interpersonal communication skills
Interpersonal communication pillars
Reflective listening skills
Customer-facing excellence
Making an excellent first impression
Dealing with different types of customers
Customer Empathy and Research
Enhancing customer empathy
Definition of customer empathy
The customer empathy map
Deepening customer research
Creating a customer persona
Measuring customer satisfaction
Customer Service Success Practices
Identifying personality strengths and weaknesses
DiSC® personality development profile
The virtual customer service professional
Definition of virtual customer service
Virtual customer service tools and benefits
Course Target
Target Audience:
Managers, supervisors, customer service staff, and staff in departments who deal directly with external customers or whose job is to support other entities or employees inside the organization.